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The major appliances market is rebounding, driven by AI, sustainability, and servitization. Beko Corp emerges as the number two global player, challenging market leaders. Subscription models and direct sales are reshaping customer relationships, offering recurring revenue and loyalty opportunities.

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Turkish stocks closed higher on Monday, with the BIST 100 index rising 0.15%. Gains were led by the Telecoms, Non-Metal Mineral Products, and Basic Metals sectors.

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